A market survey was conducted in the autumn of 20XX. Our programs will be monitored for efficiency and return on investment. Ed.). Other Variable Costs of Sales $3,000 $3,000 $3,000 $3,000 $3. Business people use the Internet services to catch up on email and Memberships are only limited to one of the clubs instead of only one of the gyms. legistative requirement. A social 1332 0 obj <>stream How to Start a New Dog Kennel Boarding Business, How to Write a Business Plan for Indoor Party Centers, How to Start a Colonic Irrigation Business, How to Write a Business Plan for Starting a Day Care Center. Strengths: They are able to respond very quickly as they have no red tape, and no need for. conduct is being in practice so that we fulfil the requirement of Australia fitness. Its main head office is situated in the Cairns, Queensland. Through Business is good, and customers have been impressed with our offerings, but we need to focus our efforts From Fig. Trampolines come in various sizes and designs, and the ones used in Bounce Fitness are designed to provide a low-impact, high-intensity workout. They are able to give really good customer care, as the current. ?>. Weaknesses could include limited resources, lack of marketing, and limited customer base. Marketing Management. The creation of a unique, innovative, up-scale atmosphere that will differentiate Bounce Fitness Caf A SWOT allows you to determine your strengths (S), assess your weaknesses (W), find growth opportunities (O) and target any threats to your . A meeting place for business people interested in sharing their Internet-based business ideas, A social hub for students and young people interested in sharing a beverage and their Internet Have to maintain the standards Will be more professional following the code Required funds 5. of conduct. 1. and are not to be submitted as it is. To cite this article: Yun-Huei Lee (2015) Navigating SWOT-FANP with GSM method to prioritize the strategic location, Technological and Economic Development of Economy, 21:1, 140-163, DOI: 10.3846/20294913.2015.1004566 . CATCHMENT AREA ANALYSIS FOR 24 HOUR FITNESS IN COCHIN, KERALA SYNOPSIS OF CATCHMENT AREA STUDY SL NOTABLE OF CONTENTSPAGE NO 1Catchment area PTA, STA, TTA2 2Vytila and vicinity7 3Property demand12. Viola Lee - Seattle, Washington, United States - LinkedIn offer. Consumer protection laws: Bounce Fitness must comply with consumer protection laws, such as truth-in-advertising laws and laws protecting the privacy of customer information. Bounce Fitness will use a PowerPoint presentation to communicate its objectives, values and standards verbally with its managers. They can survive. Heart Rate Monitoring: To measure the intensity of a workout and ensure participants are staying within their target heart rate range, some Bounce Fitness facilities use heart rate monitoring devices. upon the increasement of the customer. increase the amount of the budget to be able to achieve the changes. Weaknesses would include any areas where the gym is lacking, such as limited . 2. 0000015337 00000 n organization will develop and implement inclusive programme and services for all. Information on the Bounce Fitness Case Study is contained in Appendix One of this Assessment as well as on the Bounce . database? The centre wishes to make certain that all trainers meet the, requirement or at once take coaching which is protected through Bounce fitness. Government Changes in location presentation, Action plan By whom By when Required Resources Report to 2. Let us help you get a good grade on your paper. 3. Received my assignment before my deadline request, paper was well written. International Journal of Sport Management, Recreation, & Tourism (Zagreb),14, 49-68. Bounce Fitness SWOT analysis Strengths-Lots of fitness and health experience from CEO-Lots of enthusiasm within team-Lots of ideas on how to grow business by Margaret, to take advantage of the trend of wellness-One stop shop for all your health and wellness needs Weakness-Growing business that needs to recruit constantly and train staff - time consuming-Marketing skills for all areas of the . Explore how the human body functions as one unit in harmony in order to life //= $post_title This will help in developing a robust program for the people working with them (Mullin, Hardy & Sutton,2014). Building Viable Fitness Brands: Importance of Brand Communication Strategies in Attracting Potential Health Club Members. Course Hero is not sponsored or endorsed by any college or university. Sport Marketing 4th Edition. Retrieved from: https://www.bouncefit.com.au/about-us.html Accessed on 31 January 2017, About,(2016).(Online). Continue bounce fitness image in the society. Safety Mats: To ensure a safe landing in the event of a fall, Bounce Fitness facilities often use safety mats around the trampolines. It's most widely used by organizationsfrom small businesses and non-profits to large enterprisesbut a SWOT analysis can be used for personal purposes as well. Internally, consider factors such as high staff turnover, unmotivated instructors, low participation, deteriorating facilities and a lack of funding. Highly are extremely familiar with the Internet and its offerings. BSBINM601 Manage knowledge and Information. small amount of work means they have plenty of time to devote to customers. The organization need to seek permission from the regulatory bodies in Australia in order to operate properly. Strengths would include any advantages the gym has over its competitors, such as a great location, a wide variety of equipment, or a knowledgeable staff. 5%. All over the United States there are many fitness and sports centers that many people attend on a daily basis. Pearson Education. moving into the mature stage of its life cycle. first I will talk to CEO. $20, Only one step away from your solution of order no. It also sells membership to 120 %. A place to socialise and share these experiences with friends and colleagues. $30, Strengths: Developments in technology may change this market beyond their ability to adapt, a small change in the focus of a large competitor might wipe out any market position they, Political factors: Political stability and importance of Travel & Leisure sector in the, country's economy, Risk of military invasion, Level of corruption - especially levels, of regulation in Consumer Services sector, Bureaucracy and interference in Travel &, Intellectual property protection, Trade regulations & tariffs related to Consumer, Economic: Type of economic system in countries of operation what type of, economic system there is and how stable it is, Government intervention in the free, market and related Consumer Services, Exchange rates & stability of host country, currency, Efficiency of financial markets Does The Bounce fitness needs to raise, particular country, Skill level of workforce in Travel & Leisure industry, Education, level in the economy, Labor costs and productivity in the economy, Social: Demographics and skill level of the population, Class structure, hierarchy and, power structure in the society, Education level as well as education standard in the. These devices can provide real-time feedback to participants and instructors, allowing for a more effective workout. 0000002736 00000 n The Womens Resource Center was originally started in 1973 and 1974 during the winter. Some key findings include: The market for the services Bounce Fitness Caf will offer is growing rapidly. Public can use fitness activity at any time. Firstly bounce fitness center is planning to increase the number of professional trainers for which they have already placed brochure. Hollensen, S. (2015). cookie policy. Each Centre have assistant Kerzner, H. (2013). services Bounce Fitness Caf will offer. startxref Major Operational Changes providing deli-style lunches. fostered by the new Internet communities. BetterEvaluation recommends listing the threats to the fitness industry, both internal and external. Bounce Fitness - Grade: b - Student Name-Sunil Khatri Student Id in the downtown area is on the rise with the coming completion of the renovated Fifth Street Market and 0000007074 00000 n Reg No: HE415945, Copyright 2023 MyAssignmenthelp.com. assignments. We will guide every trainer to pursue further coaching and, go forward and they will be more professional. Centre and the organization try to make as much as comfortable for costumers .for e. earlier, and well be able to provide more equipment and possibly add an additional location. These are just a few of the many economic factors that can impact Bounce Fitness, and its important for the business to monitor and understand these factors in order to remain successful and competitive in the marketplace. Direct Cost of Sales $57,286 $63,015 $69,317 $76,248 $83. These weaknesses include: a dependence on quickly changing technology, and the cost factor Routledge. BSBINN601 - Assessement 2.doc - ASSESSMENT 2 PROJECT - Course Hero The Internet services side of the business is rapidly being accepted by the local community. The Customer Happiness Representative will play a large role in implementing the P":D$zD;SWahm]K3{5 {/*GqPVD*t^uhB{dCo*F#-45@Zu!#BM';6gOG"+/F78U/1M %)*Jw\r9K4q8C#88$K:V^9jDJ,n JpaN*(CD Q 9_M;%r3 List factors that will help support the center, such as dedicated investors, strong management and the strength of the marketing program. They already are running 4 successful fitness centers at different part of Australia. Chernev, A. My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/organizational-marketing-sam-bounce-fitness. Include the strengths of your staff in terms of up-to-date certifications, high class participation and exercise science education. They have small retailed shop in each This will help in promoting a sustainable growth in the organization while providing a tough competition to the similar business organization (Berkowitz, 2016). This includes information regarding the internal strength of the organization. Through, the participation of employee culture, use and creative ideas and the use of resources the. Employment laws: Bounce Fitness must comply with employment laws, such as minimum wage laws, overtime laws, and laws regarding discrimination and harassment in the workplace. Twenty-four (24) subjects use the Internet to communicate with others on a regular basis. Chat with our experts. The danger in this scenario is that the first reaction to missed Sales are brisk and in- Marketing mix techniques is used to understand the ongoing predetermined questions. BOUNCE FITNESS2. Berkowitz, E. N. (2016). Upload your requirements and see your grades improving. a brand around the services it offers by heavily promoting itself through local television, radio, and print University Students Office Workers Seniors. A 24 hour fitness SWOT analysis involves laying out your organization's strengths, weaknesses, opportunities and threats; it can be used to help make sensible, thoughtful business decisions. James house is an important role in the organization as he is the decision maker. The University of Kansas emphasizes using the SWOT analysis at any level of the process, can inform strategic plans to ensure the growth and sustainability of your center. Page. environment that provides entertainment will serve to attract customers that wouldnt normally think about The programs will be based on the needs, Bounce fitness is dedicated to have as the first role of a wellness integrated services. However, the implementation of the price and product differentiation marketing strategies will help the firm to generate adequate funds to run the activities of the company in the long run. Strengths: They are able to respond very quickly as they have no red tape, and no need for, higher management approval. As a result, many are turning to convenient fitness options such as Bounce Fitness to stay in shape. If these branch need any changes, Motriz: Revista de Educao Fsica,21(2), 116-124. $10, Pedragosa, V., Biscaia, R., & Correia, A. Will individuals be willing to pay for the services Bounce Fitness Caf offers? welfare. 1. The internal processes are developing at a faster rate in order to provide improvement in processes. customer need, wants and work. Bounce Fitness Caf will target these groups with radio and TV spots on local Bounce fitness is dedicated to have as the first role of a wellness integrated services. This will help in attracting more customers across Australia. Social media can be used as an important tool to spread information about the organization among people. Currently our marketing expenses equal roughly 20% of sales, and we hope to increase that Strengths Results-oriented approach to attracting and maintaining customers A well-researched, detailed health wellness program with a long-term focus Intensively trained staff. Communication plan helps in providing information about the company in order to attain desired set of goals. Externally, list things that can hurt your fitness center: increased competition, a focus on outdoor activities, decreased interest in fitness and a perception that getting in shape is impossible. They need to focus on developing new plan in order to attain a high level of sustainability (Kotler,Keller, Manceau & Hmonnet-Goujot,2015). Internet users find attractive and exciting. Springer. Competitive analysis is necessary for the organization by focusing on developing new techniques in order to achieve desired goals (Baker & Parkinson, 2016). MARKET ANALYSIS AND MARKETING PLAN OF BOUNCE FITNESS 11 suppliers. 0000012368 00000 n It also allows us to examine the opportunities presented to Bounce Plans dont always work out and we have to be ready to deal with the We choose to make sure that our code of. Bounce Fitness . Specialty Drinks (based on average) $22,824 $25,106 $27,617 $30,378 $33. Website can be used as an effective tool to create awareness among public regarding the programs carried by them. faced with a large number of potential customers, and were offering a needed service. Taipei City, Taiwan. Well be able to hire the marketing manager through the medium of the Internet. $15, SWOT analysis. The role of emotions on consumers' satisfaction within the fitness context. at 3%, Seniors are becoming an important part of downtown business, growing at almost 6%. need. Sales $375,323 $412,855 $454,141 $499,555 $549. services and particular health program and services. progress, improvement, changes e.t every week. Diversify the service offering to insulate the business against fluctuations in any one (1) component of How to Do a SWOT Analysis for a Gym | Bizfluent Environmental Scan: SWOT Analysis This section explains the information about strength and weakness of the company and describes about the potential opportunities and threats regarding to Bounce Fitness. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec. My Business Documentation of Bounce Fit Inc: 1118977 2%. Coffee (based on average) $16,230 $17,853 $19,639 $21,602 $23. ppt.ppt - MARKETING OPPORTUNITIES FOR BOUNCE FITNESS - Course Hero Attracting more customer. Bounce Fitness needs the communication plan that will help guide its. Encourage professionalism 1 Consuming 2. message out to the target market, and we cant do that if we stop spending on marketing. Periodically, we will survey our customers to determine the effectiveness of our programs, and The companys well-established brand name and the highly experienced, workforce will be of great value to the organization. Bounce Fitness is a high-intensity workout that combines trampoline jumping with resistance training to provide a fun and effective way to exercise. It costs around $ 4000. Like any other business, Bounce Fitness is likely to be influenced by a variety of political factors, including: Government regulations: Bounce Fitness may have to comply with various government regulations related to health and safety, product labeling, and advertising, among others. Iacobucci, D. (2014). ensure the good quality of work to the customer and to become the professionalism. It is necessary to spend a requisite level of fund on the employees in order to enhance the overall productivity (Kerzner,2013). These are Just some of the many strengths, weakness, and opportunities, and threats. resistance training to aerobic workout. However, the implementation of the price and product differentiation marketing, strategies will help the firm to generate adequate funds to run the activities of the company. Total Sales $375,323 $412,855 $454,141 $499,555 $549. Additionally, the fitness industry is highly regulated, so changes in regulations could also pose a threat. This too helps the customers to maintain a stable state of mind since they are only. operations. Bounce Fitness is responsible to provide a presentation to the HR department which will help them to address the critical issues occurring in the organization. Technology: Recent technological developments by The Bounce Fitness competitors, Technology's impact on product offering, Impact on cost structure in Travel &, Leisure industry, Impact on value chain structure in Consumer Services sector, Rate, Cost for new staff, brochure advertisement, and can raise the income. By continuing well assume youre on board with our SWOT analysis. Marketing management: A relationship approach. essay, The Work Perk That Matters More Than Free Food, Gym Equipment or an Open-Office Plan, The Growing Popularity of Gym Culture and Its Benefits, Catchment Area Analysis for 24 Hour Fitness in Cochin, Analysis of Management and Operation Issues at Private Fitness, Inc, Organizational Communications Analysis Womens Resource Center at Norman, Oklahoma, Write Weaknesses would include any areas where the gym is lacking, such as limited hours, outdated equipment, or a lack of amenities. 0000000016 00000 n Creative 4/1/1999 4/10/1999 $300 K Jones, Web Development Start Date End Date Budget Manager Department, Introduction to the Internet Class 1 1/15/1999 1/16/1999 $250 TBA, Other Start Date End Date Budget Manager Department, Customer Survey 3/1/1999 4/1/1999 $1,000 K Jones. analysis, together with the grand strategy matrix method (GSM) to Findings from a SWOT analysis will help inform model assumptions for the . are meeting the projections outlined in the business plan, and sales of Internet services are meeting the Change management plan for Bounce Fitness consist three major part: 1.) customers. o Bounce Fitness. Leadership in the global market gives the company the advantage of its brand name and supply chain (Anytime Fitness AU 2014) . Funk, D. C., Alexandris, K., & McDonald, H. (2016). Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one (1) paid hour per week for study leave. To increase the companys customer base by reaching a target of 10,000 customers within, To depict the company as a strong brand in the provision of physical fitness exercises in, Introduce 30-50 percent of the Australian adults to physical fitness within the first one, The above two stated marketing strategies are in line with the bigger companys strategy, that is focused on providing affordable physical and mental fitness exercises to its clients. $40, INTERNAL STRENGHTS INTERNAL WEAKNESS 1. Bounce Fitness Caf marketing will consistently build on this mission. want to pay close attention to the value of the Customer Happiness Representative. Englewood Cliffs, NJ: Prentice Hall. The Bounce Fitness Executive Team have recognised that the lack of standardisation of operations and the different . Total Cost of Sales $60,286 $66,015 $72,317 $79,248 $86. The programs will be based on the needs 0000031660 00000 n with accompanying music is geared to the varying interests, need and goals of the member The objective is to position Bounce Fitness at the most proficient place in the market in all the four areas. Health policies: Health policies related to physical fitness, nutrition, and preventive health measures can affect the operations and success of Bounce Fitness. ^#. Bounce Fitness Caf seeks to provide its customers Technological advancements: Technological advancements have made it possible for fitness clubs to offer a wider range of services and equipment, making it easier for people to get fit and stay healthy. John Wiley & Sons. By providing these classes, Bounce provides the serving that creates the higher modes of firms in Australia areas by enhancing a 1306 0 obj <> endobj Marketing management. Teens continue to play a major role in downtown foot-traffic, growing at 2%. stations. Customers can sign up for a Bounce Fitness Caf email account; this account will be managed by Baker, M. J., & Parkinson, S. T. (2016). redesign training program align with Fitness Australia standard, and 3.) Access to popular software applications, like Adobe Photoshop and Microsoft Word. 0000018622 00000 n SWOT ANALYSIS Strategic implementation of the objectives is essential to provide growth opportunities for the stakeholders. Threats would include any external factors that could negatively impact the gym, such as a new competitor opening nearby or changes in the local economy. References Bertelsen, B. ?>, Order original essay sample specially for your assignment needs, https://phdessay.com/swot-analysis-for-gym-fitness-center/, Advantages of Web Presence for Businesses: Fitness Center and Jencos Case Study, SWOT analysis on the Anytime Fitness and the Jetts, get custom Bounce fitness has developed choreogr, with accompanying music is geared to the varying interests, need and goals of the member, Classes are coupled with state of the art fitness equipped to cater to those who prefer, Bounce fitness will give its best to the community with good quality, services and particular health program and services. Gym SWOT Analysis - 11+ Examples, Format, Pdf | Examples 0000002133 00000 n They want to strengthen their inner strength by developing the employees by providing them with training. market. M.F.M. Strategic Marketing Management (RLE Marketing)(Vol. PhDessay is an educational resource where over 1,000,000 free essays are Bounce Fitness Caf will position Lower the cost of services delivery by 2% a quarter. Fitness Caf will build a client base familiar with its services. As a manager, I must check whether there are any material expired or out of stock. Planning to register with fitness Australia. Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while . 2. with free plagiarism report. $25, Proposed Changes We cant do that! You may prefer to use SWOT analysis but this is optional. At moment, the Change Management Agent has been requested to prepare a format and, has been given a budget. Spatiotemporal Crime Hotspots Analysis and Crime Occurrence - Springer Another objective is to generate more funds for the organization in order to open more stores all across Australia. 48 Vitosha Boulevard, ground floor, 1000, Sofia, Bulgaria Bulgarian reg. Opportunities could include expanding services, offering online classes, and partnering with other businesses. The given SWOT analysis provides the key strength and weaknesses of the Bounce Fitness Center and describes in brief all the opportunities and threats faced by the organization. New machine Atelligent Global Consulting is an international consulting firm specializing in business development, marketing & sales, and management consulting. My Assignment Help. The Relationship between Fitness-Related Quality, Satisfaction and Intention. If (n.d.). adults in Australia with emphasis placed in Cairns, Brisbane, Sydney and Melbourne. Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. 14). The major goal of the organization is to promote well-being of their customers. welfare. specialty drinks, bakery goods, and a comfortable environment will provide Bounce Fitness Caf customers A 24 hour fitness SWOT analysis involves laying out your organization's strengths, weaknesses, opportunities and threats; it can be used to help make sensible, thoughtful business decisions. Routledge. include, but are not limited to, a growing population of daily Internet users, and the growing social bonds Economic conditions: The overall state of the economy can also impact Bounce Fitness. This is significantly affecting the overall profits earned by the organization on the short and long term basis. Lighting: Good lighting is also essential for creating a fun and energizing workout environment. Busy Lifestyle: People are becoming more and more busy with work and other commitments, making it difficult for them to exercise regularly. (2015). Jones & Bartlett Publishers. Routledge. Baked Goods (based on average) $68,471 $75,318 $82,850 $91,135 $100. Employees are the important persons in any organization. Business people from the downtown business centres and professional buildings. For each employee enrolled in the general wellness program, regardless of whether or not they use the fitness facility, the employer will pay $150 annually. SWOT Analysis for Gym, fitness center - Phdessay Look for ways you can create demand by changing or upgrading your services. the new Compu-tech facility.