This is a sad day for Victoria's Secret fans. There was a burgundy one with a short train! Thanks for the blog I enjoyed your recount of what VS wasToo bad the have lost site of those that loved their products. Wow! I think 90% of my wardrobe was bought from them in the early 90s onward. I was running around in a comfy Moda International cotton/spandex black dress yesterday and wanted more of the same. The Limited was an American clothing retailer that operated retail stores between the early 1960s and the late 2010s. >:c Why? Thank you for posting this. Would hate for it to be grabbed by one of those folks that doesnt appreciate it like us. Fotomat 5. My husband found this link - so happy to have found it. Victoria's Secret and Bath & Body Works, the two remaining brands under the L Brands umbrella, are about to break up. I still have a closet full of them, with no way to replace them now as they wear out.I do have to say that I still love their bras, especially the Angel and Body lines, and their sports bras are the only ones that give me enough support for the horseback riding I do. This could possibly be the end of getting those free panty coupons delivered to our mailboxes. VS has gone down hill in my opinion as well. I was devastated when I found out they were discontinuing it, and bought as much as I could reasonably afford when it started going on clearance. It was a totally uncomfortable experience. There is NOTHING I would be interested in now in their catalogs - I toss them as soon as they come. I was recently in a yoga class where the teacher is a dear friend of mine for almost thirty years. Please someone bring back the same sizing and clothes line of MODA INTERNATIONAL!! Please do something about it!!! I deferred to Google, and saw a news announcement from 2014 saying that Victoria's Secret was discontinuing a lot of their clothing line. I saw bad reviews all over the place. I thought I was the only one who loved Moda International clothing from Victoria's Secret! Plus, he had angry shareholders to deal with. What happened to Victoria Secret clothing line? It has been just over two years since Leslie H. Wexner, the founder of L Brands and the man who built Victorias Secret into a behemoth, stepped down as chairman and chief executive of the company after his ties to Jeffrey Epstein were revealed. Twenty mminutes in the tub and all the stress of a hard day gone. The company knows it went too far with its "Angels" strutting down runways and with its often over-the-top and sex-focused marketing to consumers. The styles looked like they came up high enough on the waist w/o looking matronly and the prices are definitely reasonable. Was checking on pricing when I found this. In 2016, Business Insider called Pink, which is made for and marketed to the brand's younger consumer base, "the future of Victoria's Secret." Like many of you, I landed on this sentimental, rather funny, and entertaining blog. When I go into their store, I am so disappointed. I just ordered some on Oct 2, 2017 today I went to look at more online and they were nowhere to be found. When Singer's departure from the brand was announced in November 2018,Bloomberg reported that the company's stock price was down about 39 percent. So sad. Mull claimed the lingerie retailer has not only refused to change its business model it has refused to change its you-can't-sit-with-us tone that helped solidify the brand as the cool, sexy store from which every woman (and many men) wanted to buy. Years after Victoria's Secret pulled the plug on its yearly TV spectacle, consumers of the lingerie and fashion brand are offered a closer look at what happened in Hulu's Victoria's. With its spin out of L Brands, Victoria's Secret is looking for a fresh start. Thank you for throwing in your thoughtful an heartfelt two cents. Best rant ever! Blockbuster 2. Also there is the Sport line now which is Fabulous, I repeat fabulous! In 2000, the new chief executive at that time, Sharen Jester Turney, complained that the catalogs showed toomuch cleavage and were a dorm room. I really didn't realize they stopped making clothing until recently, when I checked the tag of my favorite cut-off denim shorts that are getting a bit old and saw they were London Jeans and went online to see if I could get another pair. So sad but clearly they don't care. "Performance like this makes it awfully hard to believe in the lofty ambitions the company has for this brand," Halzack wrote. That's who I am. I loved their clothes and lingerie. We're both very, very disappointed. Victoria's Secret is doing away with its iconic "Angels" (the models who walk the runway in the brand's lingerie, accessorized with angel wings). Prepubescent isn't aspirational to most women. It's all about what's underneath--and I don't just mean the lingerie. Stella Maxwell, giving us FOMO on a yacht. I first wrote about the downfall of Victoria's Secret. Your clothing line when you would wear it , out in the public people would say oh, that's Victoria clothing line and perfume . My hope is that the company rethinks its plans to discontinue selling so many popular items. I will just add pieces to my wardrobe to wear with my pieces for VS and keep it moving. The styles were classic and really don't look dated at all.While placing an order there today for yet another pair of leggings (because it is the ONLY place I can find them long enough for my super long legs), I shared the link to this blog with the saleslady. I too miss VS clothing - all of it, but especially the biz wear. I literally stocked up on new bras and panties have a whole two drawers full. Just leave me alone and let me shop. Most of them are significantly younger than the models used during the '90s; still clearly in their teens. I don't know why VS would have ever made such a decision. I was looking forward to the day when I had a big VS wardrobe. And yes I am now making great money and would love to be buying clothing from them as well. Oh, there's plenty more "get off my lawn" posts here on Go Retro. I go over there today to purchase some, and most of them are gone! Maximize profits for as long as you can get away with it. The prices have increased and there's no way to justify this. However, after reading this entire blog, I feel compelled to comment. Wexner, who founded L Brands (formerly Limited Brands) was already making a name for himself in the retail world as he gradually built up an impressive empire. Seriously, get real clothes on to be out in public. I also purchased shoes they had wearable styles-not everyone wants the thin high heel stilettos Please someone bring back MODA INTERNATIONAL!, Please . L Brands acquired Victoria's Secret in 1982 for $1 million, adding it to Les Wexner's war chest of mall brands that already included Express, Lane Bryant and The Limited. What distinguished VS was always the class and assortment of classy/sexy clothing and undergarments. You had the same exact experience and Im cracking up! I am sad but really not surprised. In 1999, the show aired for the first time online. I too have emailed VS and told them of my disappointment and they told me to wear their PINK clothes! "Our job now is to rebuild the foundation, go back to the fundamentals, and that's where we start right now," Waters said. Just wanted to say that I too believe that they will not make it. Of course, there's always a chance Victoria's Secret could redeem itself by listening to consumers and taking note from the successes of their competitors but, as we know, the first step to any kind of recovery is admitting there's a problem. For awhile I'd turned to White House Black Market for stylish, elegant-yet-sexy clothing that fit my curvy hips well, but they seem to be going downhill too. But my memories of the older catalogs have been saved online; here's some scans I found on a. Stephanie Seymour modeling a top and leggings that I seriously would choose over anything I saw on the Victoria's Secret website the other day. The brand acquired several others, including Victoria's Secret and Abercrombie & Fitch, and it's responsible for creating the massively popular children's brand spinoff, Limited Too, in the 1990s . i just bought the tuxedo suit on Poshmark for $100! They stopped carrying high quality Slatkin candles and Coconut Lime Verbena was my favorite. Ironically, Frederick's of Hollywood appears to me to have better quality clothing these days, and they still use attractive adult women for their models. I wish i had never rid of it. Now I am a steady size 10 and it slips off my hips so I just can't. Meanwhile, Victoria's Secret has fallen out of favor. If any of you find the equivalent or brand names in under a different name, let me know please. The blogger isn't grumpy, perhaps, but I sure as hell am, seeing how few choices young women have now. Atom BTW-IF you haven't noticed on the pink boyfriend sweats -they only come in 32" length. Claudia Schiffer also modeled for the catalogs. I only WISH I hadn't gotten rid of most of my London JeansI could seriously cry about it. I loved this post and agree with everyone here. And because those lines have celebrity female founders, ones who are themselves famously sexy, they are treated as somehow other. The line is soft, easy to move in, and made one editor feel like Catwoman. I'd throw them on to go running around & loved them. I do not in any way claim the rights of ownership to any of them. Because of my love for the Moda Clothing line, I did a google search to see if perhaps anyone was selling the line and that is how I stumbled upon this blog. I honestly don't find any of the adorable stuff I used to anymore and so spend a lot less on clothing. Hull noted, "They post memes on Instagram, they expand their size ranges ever so slightly, [and] they associate themselves with a more comfortable, livable idea of beauty. I can't believe they're taking away swimwear now, too. The message it is sending, said one observer, is that inclusivity isnt glamorous. My mom got me some yoga pants then that are seriously still holding up. Thanks for letting me re-live some memories! So far, 14 brands have made detox committments including Zara and Levi's, and now Victoria's Secret, found to be one of the worst offenders, has committed to going toxic-free. Now onto finding that French bikini top in my size Taylor Hill, Sara Sampaio, and Josephine Skriver chilling out in between shots. Found this article wondering about what happened to the VS Moda International line. I did wear my turtlenecks with jackets and they looked great. It also began selling beauty products on Amazon. Anyone can read what you share. I didn't realize the post was getting shared on Facebookthanks for letting me know! Victoria's Secret was founded in 1977 by a man by the name of Roy Raymond, who found himself annoyed at visiting department stores to purchase lingerie for his wife only to be met with matronly, floral-print nightgowns and harsh fluorescent lighting. What used to be sexy and natural looking has now been replaced by over Photoshopped, underfed girls with no remarkable features in my opinion. I brought up the site map looking for Jeans and there wasn't anything, no dresses, no tops, no shoes. The Victoria's Secret annual runway show. 2023 Cond Nast. Back in April we learned that Victoria's Secret would soon eliminate all swimwear, but this update confirmed our worst fears: Those sultry sundresses and beach-ready sandals on Victoria's Secret's website are also about to become a thing of the past. They sold out long term success to profit in the short term. I asked them to at least read our comments at the end, even if they don't plan on reading the entire post itself. They've been loosing long time customers. Only at Victoria's Secret. As another tall lady, I totally feel you! Razek hired the best photographers and television directors in the world to make commercials for the brand. And V/S is no help! They were timeless and beautiful colors. Long story short I got tired of garments I was getting elsewhere, lasting even less time, and just not being close to the quality of VS I had to see if it had gotten any better, so I went back a month or so ago and unfortunately:( No jeans, (or clothing; which I was not crazy about anyway), but the undergarments panties, thongs , and shorties can not be beat. It's like how the Gap absolutely ruined Athleta. Makes me so sad. A&P 14. Yet the dominant images of lingerie are still those of binaries and extremes. So ridiculous! I have found my people! The fragrances and containers are kids stuff. Even if they went back, I wouldn't know to trust them or not. I bought all of my clothes from them! Can one even find such beautiful items anymore or has craptastic fast fashion and the race to the bottom (line) profits over quality destroyed everything everywhere?! I also loved their one piece dress swim shit that they no longer make. By 1998 Victoria's Secret had 14 percent of the women's underwear market, and that number was climbing.. The label said they were made in Sri Lanka so perhaps the factory still exists and is making them for someone else? When I went online hunting for an article to explain to me when and why this happened, I found this excellent and helpful article. L Brands shares were up about 4.4% on Tuesday, having rallied 97% year to date. Now that my waist has spread a bit, I can wear Levi's and a few other brands, but I still miss the London Jean, along with the Moda International tees, shorts, skirts and dresses. I really enjoyed this article as someone who only recently bought her first VS bra. It might sound a little depressing, but there's always a light at the end of the tunnel. It was such a special place. they are truly classic, but quite stylish, without ever going out of style..my weight is what affects them and nothing else. Now there's hardly anything!Please someone! It had become one of the largest lingerie retailers in America, with 350 stores and sales worth $1 billion. Oh no! How it went from a tasteful catalog company to an acceptable soft-core entertainment vehicle to what it is now. Why? I have so many items that are in suitcases, some never worn but will be slowly added as current items wear out.I never had the opportunity to shop in a VS store as I live in Sydney Australia. I cannot find a bikini top that fits like a bra anymore. Three British students took issue with the. It had these macho ass cut off at the shoulder like sleeves. The Victoria's Secret show and campaign helped turn a virtual United Nations of catwalkers such as Gisele Bndchen, Tyra Banks, Heidi Klum and Alessandra Ambrosio into household names. I TOTALLY MISS the Old VS. ALL my clothes came from there and a lot of my shoes. I had an amazing silk satin babydoll from VS which was so incredible and beautiful. Fortunately, I still have a number of clothing and sleepwear pieces that I bought from them back then. After a month or so of rumors, Victoria's Secret finally confirmed that they will stop selling swimwear, clothing, and accessories. They've basically turned themselves into an Abercrombe & Fitch competitor for the dorm room crowd. The cut of the pajamas is awful, the patterns are horrendous, the perfumes all smell sickly sweet, like bubblegum, and now evidently they no longer even sell satin pajamas. I still have about 12 pair but they are gradually wearing out and being retired. I miss vs and moda international clothes as well . I remember pouring over the catalogs and being in awe of the models, how glamorous and self assured they looked. He chose the name 'Victoria' to evoke the propriety and respectability associated with the Victorian era; outwardly refined, Victoria's 'secrets' were hidden beneath.". Epstein managed Wexner's money for several years, and former company executives told the Wall Street Journal that he tried to meddle in Victoria's Secret's business,offering input on which women should be models. And unfortunately, it doesn't seem like the brand will be owning up to their misgivings anytime soon. London jeans were great, again I bought dozens of those. Many of the items were credited to a manufacturer called Moda International and some of it was made in Italy and the U.S. Researching London Jeans, couldnt remember who made them and they fit me perfectly so wanted to get another pair and found you! The same is true for even high end brands. What a loss. Does anyone know of a website that is selling their discontinued clothing? Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. She sounds like the angry one if you ask meand it probably bothered her to see dozens of comments left from people that agreed with me or something. "Victoria's Secret has been one of the most dramatic success stories from pre-Covid to today.". I just busted the seat out of my last pair. That had the best makeup ever. I especially loved the stretchy pencil jean.Thanks again,Elaine. I was in my mid teens when I started looking at their website, about eight years ago. Countless casual dresses, tops, love the ones with built in hidden bras. I'm deeply disappointed with what they've done and would not buy from them unless they kept going with what good thing they had going before. I just donated a ton of old clothing and anything they deem still in style and in good shape they post for resale. THIS! And if you are that someone, please take heed that many of us are willing to pay more for higher quality merchandise. Its kinda funny that my 11 year old loves PINK, and I can't stand it. And just as someone stated above, most of it would still be in style today..it truly was timeless fashion at a fraction of the cost. Such a shame! You said exactly what I have been feeling about VS and their spiral from class to trash. Try Ashley Graham's five easy tip to looking fab in yours: 2023 Cond Nast. And the dresses such beautiful dresses. Victoria's Secret back in the day was amazing. Poor sales? I have a bra-top dress that I wear all of the time from their old line and I get so many compliments about it. ", Read more: Former employees reveal what the billionaire head of Victoria's Secret is like as a boss as he faces backlash over his ties to Jeffrey Epstein, In a statement to the press announcing the news, Wexner said that Sycamore has "deep experience in the retail industry and a superior track record of success," and that it "will bring a fresh perspective and greater focus to the business.". That excessively civilized-sounding, polite voice made waiting on hold much easier to tolerate!I loved the two-piece outfits -- mainly the little skirt suits I wore to work, usually a short skirt with matching blazer-style jacket in a stretchy cotton blend that clung to my then-cute little bod (come to think of it, I miss that cute little bod even more than I miss VS!). 90% of my daily lifestyle was lived in Moda International's clothing. Its now my special ocsssion make up so I dont run out LOL. Revenue in 2020 totaled $5.4 billion, compared with $7.5 billion in 2019, and $8.1 billion in 2018. I concur - I have a pair of London Jeans (still my favorite since I can get into them again) and a few pairs of the yoga pairs. Instead they have totally tanked the market to cater to children. I bought work clothes, play clothes, the sexiest wide/deep-necked light sweatshirts, night clothes (sexy and/or comfy), shoes, boots, leggings most of my wardrobe in the very late '80s and '90s was VSC. And I can't find any good replacement lines of clothes. Today it's been years since I've crossed the threshold of one of their stores. ", That's also when L Brands' name will change to Bath & Body Works, with a new ticker, "BBWI.". i know because i own clothing belonging to moda international VS, I HAVE PROOF! Glamour may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. I imagine they'd look a tad strange! The Limited 12. It's Official: Victoria's Secret Will No Longer Sell Swimwear, Clothes, and Accessories By Sophia Chabbott May 23, 2016 Sadly, the Internet got this one right. Well ladies, the number of comments I continue to receive on this post on a fairly consistent basis still amazes me! That review got over 100 likes - So, they obviously pay NO attention to the feelings of longtime customers who helped make them profitable. Jefferies analysts described Victoria's Secret's progress as "admirable" after it reported strong fourth-quarter earnings in early 2021. He also split the brand into three Victoria's Secret Lingerie, Victoria's Secret Beauty, and Pink and recruited a CEO for each division. The company has enjoyed decades of being a top lingerie retailer in North America, and has expanded its brand to include a yearly primetime fashion show, bath and body products, and a mega-popular swimwear line. The beautiful and beloved Victoria's Secret Angels will fly off the pages of the iconic brand's catalog, for good. at JC Penney. It's funny, I still dress the way the girls in these photos do and people tend to stare at you and wonder what you are so dressed up for because everyone runs around in sweats and hoodies. No dresses. They have majorly toned down, all the way down. And gave up my Angel Card for good.As several of you have pointed out, they lost a large sector of loyal consumers that came into their own during their 20's and have even more spending power now! What I miss most is the full coverage bras from the'90s,sadly I havent found any other store that is like theirs. Gee, go figure. While Victoria's Secret is still a dominant player in the lingerie category, it has lost touch in recent years with many female shoppers who prefer to buy from body-inclusive bra lines such as American Eagle's Aerie, Cuup and ThirdLove. It was suited for a more sophisticated crowd, and now I just can't bring myself to shop there. I'm a 25 year old woman. I am extremely disappointed too. Today I wouldnt be caught dead in the clothes they carry and I havent used my Angel Card in over a year.I got a customer survey from them awhile back maybe 2 years ago? I went to their website looking for a shirt, to my surprise, there weren't any! I couldn't agree more with everything you said, and definitely could not have said it better!!! I have angel rewards and Birthday rewards I'm still holding on to, because honestly there is just nothing I want. I was a sales associate - or "Bra Specialist" - with VS in the late '90s to early 2000s, when I was in my early to mid-20s, and fortunately I still have a smallish collection of bra and panty sets from that time, as well as a few clothing items from the catalog, especially nice jackets/coats. Then the rise of the VS Empire! Disappointed they aim to please this demographic of customer. Chief Financial Officer Wendy Arlin said Monday that the business aims to eclipse $10 billion in annual revenue in the next three to five years. I called last year and was told all were discontinued. I believe target has a London jeans line.Thanks for the article. It seems Victoria's Secret took this criticism to heart. While many of its pieces were decidedly not appropriate for everyday wear, the brand solidified itself as the go-to place to purchase special date-night surprises, sexy loungewear, and Christmas gifts you probably wouldn't want to open in front of the whole family. So so sad.. We should find the old manufacturers and start our own company. Plus it was so well made. They lost the employee and customer loyalty. That was the final straw. Bath & Body Works surpassed Victoria's Secret revenue and showed strong double-digit percentage growth . Of course they ignored it. Borders Group 10. I also wore a lot of their clothes when I first started working in the early 90s and loved their lingerie and accessories. I mostly ordered the 32!nseam to wear heels and only shoe the tip of my shoes. Even without controversial interviews, executives leaving the company, and high-profile celebrities speaking out against the lingerie brand's refusal to implement inclusivity and representation of all body types the numbers show that consumers are simply not as infatuated with the retailer as they once were. I also have the jackets to go with the pants. I also found this blog in searching for VS clothing. The fabric used to be thicker, now its so thin its almost sheer. I guess younger set doesn't have the ability to distinguish class, elegance, etc. "At some point in your life we are all betrayed by friends," Wexner said. I had NO problem spending hundreds of dollars in one order cuz they USED to make things worth it. VS saw that the market was going to be flooded with cheap clothes, and they decided to end the clothing sales and focus on what they could make cheaply and sell lots of. She broke out in a great smile and laugh and exclaimed, "Me too!'' It's an attempt to streamline the company's focus and put more energy into its core businesses: Victoria's Secret Lingerie, Pink, and Victoria's Secret Beauty. I posted this blog post a while ago to the Facebook page for Victoria's Secret. It is overpriced and doesn't fit the modern woman in my opinion. I used to get the knit twinsets and loved them. These clothes are almost thirty years old, have survived much washing, several moves and have outlasted much of my clothes from that time. I still think it's the outfit that got me the job. Only their sleepwear and undergarments were sold in the stores; the regular clothing line was marketed through their catalogs. VS clothing was really a quality line when it first came out. But now that I've been reminded, it's all coming back to me. It's terribly sad. No overspill, it lies flat on my ribcage and the wide-ish straps have that rubberized stuff that prevents slipping!! The old Victoria Secret made that achievable and it was relatively affordable. jerry mcfadden family,